Users will soon have a updated setting that enables them to lessen the quantity of AI-created content appearing in their timelines. This move comes as the platform announced that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This shift comes amid a rise in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing channels on another major platform primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we want to offer the community the ability to adjust the amount of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The service shared that there are currently over a billion videos on its service tagged as artificially created. In total, more than 100 million pieces of content are added to the service each day, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI content they watch by using the content preference feature in the app and selecting AI-made media. Other topics that can already be modified under the tool encompass politics, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines require users to label convincing AI-generated content, and it bans harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the platform will henceforth apply an artificially created label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This step is intended to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is also introducing a $2 million AI literacy fund for experts and institutions to develop educational content about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, following debate over plans to cut jobs for hundreds of safety staff in the UK. TikTok is planning to cut a significant number of roles in its user protection division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by people. The company stated a notable drop in disturbing and violent content reviewed by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
